TikTokProduct demo
Hair straightening brush
Before and after in one take, filmed in the salon chair.
@rommm5949
18B+ Views Generated From Lumina
The UGC network behind
18B+ views.
Real campaigns, real growth. No bots. Fully executed across TikTok, Instagram, YouTube and X.
Case Studies
Ecommerce first. Other Lumina-network brands sit below.
TikTokUnboxing
Laptop unboxing
Box to power-on, shot at desk height on a phone.
@yajairay10TikTokUnboxing
Delivery unboxing
The parcel moment a buyer is waiting for, on camera.
@jamesreviewtvTikTokUnboxing
Watch unboxing
Box, detail shots and wrist try-on.
@houseoftime.ukTikTokTry-on
Handbag unboxing
Unboxed, styled and worn start to finish.
@kelsey.smitth186M+ ViewsOver 3778 videos
Caliente
Lumina network, other vertical
Creator campaign across TikTok and Instagram Reels.
126M+ ViewsOver 3974 videos
Bluff
Lumina network, other vertical
Creator distribution campaign across TikTok, Reels and Shorts.
194M+ ViewsOver 2894 videos
Vantra
Product UGC campaign across TikTok and Instagram.
134M+ ViewsOver 3297 videos
Minebit
Short-form creator campaign across TikTok and YouTube Shorts.
163M+ ViewsOver 3934 videos
Dustbit
Creator-led campaign across TikTok, Reels and X.
82M+ ViewsOver 2830 videos
Wispr Flow
Product demo UGC campaign across TikTok and Instagram Reels.
150M Views
ParrotApp
App UGC campaign across TikTok and YouTube Shorts.
10M+ Views in 4 weeksUnder 15 creators
Voice AI
Creator campaign across TikTok, Reels and X.
10M+ Views in 4 weeksUnder 5 creators
Kodo AI
Product UGC campaign across TikTok and Instagram.
57M+ Views across2873 videos
Bluestripes
Creator-powered UGC campaign across TikTok, Reels and Shorts.
94M+ ViewsOver 2490 videos
Midjourney
Creator awareness campaign across TikTok, Reels and X.
76M+ ViewsOver 1764 videos
Adobe
Short-form creator campaign across TikTok and Instagram Reels.
Case Studies
Results by campaign
Beauty & Skincare UGC
Authentic creator content helping beauty brands increase engagement, build trust, and drive more product discovery.
Filmed by @ladycarolinewileyFashion & Lifestyle UGC
Creator-led content for modern brands, turning everyday products into relatable and high-performing social experiences.
Filmed by @mowilsonnnHome & Self-Care UGC
Creators filming home, candle and self-care products the way buyers use them, in a real room on a normal morning.
Filmed by @elysian.livingHealth & Wellness UGC
Trust-focused creator content helping wellness brands connect with audiences through genuine stories and relatable experiences.
Filmed by @therealchadcampbellThe method
How these results happen
Five years and $30M+ in live media spend. Every campaign on this page runs on what we learned from that: creator selection, hook testing, and paid spend behind the clips that proved themselves.
- $30M+Marketing spend managed across paid social and creator campaigns
- 5 yearsOperating in performance creative, not a recent pivot
- ForbesNamed coverage of the Lumina network
The receipts
Why this proof is verifiable
Every number on this page is pulled from live campaign dashboards, not estimates or projections. The company, the founder, and the client reviews are all publicly checkable.
- Founded 2025 by Rhys McKay, who sold a casino and scaled a tech marketing firm to $30M+ in spend in four years.
- Live data. Figures come straight from campaign dashboards, refreshed as campaigns run.
Read client reviews on
Clutch
Trustpilot
FAQ
Everything you need to know
An ecommerce UGC agency puts product UGC in front of millions of organic viewers. Lumina Clippers has delivered 18B+ views, including 1.8B+ for a single brand (Stake), across TikTok, Reels, Shorts and X.
We have spent $30M+ on marketing over the past five years. Forbes has covered the Lumina network.
It depends on the brand and how many clips run, but the campaigns on this page sit between 76M and 194M+ views each, built from roughly 1,700 to 4,000 clips. Stake alone has passed 1.8B+ views with us. Every figure comes from live campaign dashboards, not estimates.
Casino and iGaming brands including Caliente, Bluff and Stake, crypto and Web3 names such as OKX, Polkadot, Minebit and Dustbit, and global tech and consumer brands like Adobe, Midjourney, Wispr Flow and Blue Stripes. Full campaign breakdowns are listed above on this page.
You send one brief and we own everything after it. Creators are hand-picked from our network of 62,900+ and matched to your niche within 48 hours, with finished, on-brand videos typically landing in 3–5 days. From there we scale to five videos or five hundred on the same process.
Yes. Every view count on this page is pulled from live campaign dashboards, and client reviews are public on Clutch and Trustpilot. Lumina Clippers was founded in 2025 by Rhys McKay, who sold a casino and grew a tech marketing firm to $30M+ in marketing spend in four years.
See what a campaign could deliver for your brand
We take on a limited number of brands each month.