Our Mission
We produce product videos that give buyers a reason to trust what they are about to purchase, and hand brands the assets they need to run paid media from day one.
UGC for Ecommerce Brands
Your productShipped to matched creators
Posted for youTikTok, Reels and ShortsBilled against a guaranteed view number
The ecommerce UGC agency inside the Lumina creator network.
We brief creators, shoot product videos, post them, and hand you the ad-ready cuts. One team handles everything from the brief to the uploaded clip.
Your productShipped to matched creators
Filmed by real creators
Posted for youTikTok, Reels and ShortsBilled against a guaranteed view numberBrands already running ecommerce UGC
As featured in
Meet Rhys McKay
Founder & CEO
Lumina Clippers was founded by Rhys McKay, who believed that brands deserved a better way to work with creators.
After watching businesses struggle with creator sourcing, campaign management, inconsistent quality, and endless back-and-forth communication, Rhys saw an opportunity to simplify the entire process.
Instead of asking brands to manage dozens or even hundreds of creators, he built Lumina Clippers around a managed-service model where one experienced team coordinates everything behind the scenes.
Today, Rhys continues leading Lumina Clippers with one simple philosophy:
"Creators should focus on creating. Brands should focus on growing. We'll handle everything in between."
His vision continues to shape every campaign, partnership, and product we build.
Built For Ecommerce Growth
Our Vision
A creator network large enough that any ecommerce brand, in any category, can run a product video campaign without building their own roster from scratch.
Multi-Market
158M+ Monthly Reach
Combined monthly reach of the creator accounts that post your videos, across TikTok, Instagram Reels and YouTube Shorts.
62,900+
Vetted Creators
18B+
Total Views Delivered
24–72h Turnaround
Raw to Ready
Auto-Distribution
Cross-Platform Sync
Scale Ready
Instant Deployment
Why Choose Us
Great Products. Better Videos.
A buyer cannot hold your product before they pay. A creator showing it on camera is the closest they get.
We produce the product videos that sit inside that experience: unboxings, demos and reviews that give a buyer something to watch before they decide.
Each video is cut for where it runs, whether that is the product page, the feed or a paid ad, so it earns the click before the checkout has to.
Product demoFilmed by a network creator
How We Work
One Workflow. Distributed at Scale.
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Step 01
Discovery
We look at what you have, what has worked before, and where the product fits in the creator landscape.
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Step 02
Strategy
We write the brief: the hook, the format, the call to action, and which platform each clip is built for.
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Step 03
Produce
Creators shoot the product against the brief. Editors cut it into vertical clips ready to post.
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Step 04
Distribution
Videos go live across creator accounts. Each clip posts natively, tied to your brand and your product.
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Step 05
Performance Review
We read what worked and feed it back into the next batch. The brief gets sharper each round.
Our Values
What Drives Us
Quality Over Quantity
We prioritize high-impact results over superficial metrics.
Transparency
Clear data, clear communication, clear results at every stage.
Innovation
Pioneering new ways for content to travel.
Partnership
We grow only when our clients and creators grow.
Long-Term Thinking
Building sustainable foundations for lasting brand impact.
Creator Network
Our Creator Network Films Every Campaign
62,900+ creators in the Lumina network film product videos from their own homes: unboxings, demos and honest reviews. Each brief goes to the creators who already film your category.
Brands that keep a campaign running get the same creators back, so the second round of videos is always sharper than the first.
What We Handle
The work behind every campaign
Every campaign runs on a team that covers strategy, creator management, distribution, production and client success.
01 / Strategy
Campaign Strategy
Understanding your audience, campaign goals, and creative direction.
02 / Talent
Creator Success
Supporting thousands of creators throughout every campaign.
03 / Growth
Content Distribution
Helping brands maximize organic reach across TikTok, Instagram Reels, YouTube Shorts, and X.
04 / Quality
Creative Production
Ensuring every piece of content meets quality standards before delivery.
05 / Partner
Client Success
Working closely with brands to make sure every campaign delivers measurable results.
Work With The Ecommerce UGC Agency
Let’s Create Content People Actually Want To Watch
Whether you are a startup running your first campaign or a brand that needs 40 videos a month, the process is the same. Send a brief and we take it from there.
Send us one brief. Judge us on the videos.
Book a Call
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